In 1935, owners of a tourist attraction in Chattanooga TN had a stroke of marketing genius. They offered farmers with barns near highways a deal: They’d paint their barns for free, as long as it advertised their attraction. Thus, “See Rock City” was born. So why does Chicago have so many bars with prominent “Old Style” beer signs? Same idea. https://www.chicagomag.com/chicago-magazine/december-2025/why-are-there-so-many-old-style-signs-in-chicago/
