@stevenbodzinS Bodzin, Real American 🇺🇸 we have countless words. The most generic is person / people. But in most cases we can refer their role, their profession, group they're part of, etc.

I decided to practice the avoidance of "user" some time ago, and found it becomes really natural to do so (few exceptions aside).

Even more I became very aware of the distancing, the othering effect, and how implicitly it places the designer/developer above those whom they should serve in an expert "we know best" role of privilege.