Chartbeat data: global Google search referrals to publishers fell by 33% in the year ending November 2025, with US-specific organic search traffic down 38% (Charlotte Tobitt/Press Gazette)
https://pressgazette.co.uk/media-audience-and-business-data/google-traffic-down-2025-trends-report-2026/
http://mediagazer.com/260112/p5#a260112p5
