I am not a big fan of Apple. Yes, I have been using some of their products for many years now, but I'm trying to shift to alternatives whenever possible. But not everything they do is bad. One of the things I really appreciated was the introduction of ATT, the App Tracking Transparency. This means when you install a new app on your iPhone and start it for the first time, it will ask for consent for tracking. If the user denies, tracking is not allowed.
I believe this is a legit and important functionality. Unfortunately, the German media and advertising industry does not share this view and has approached the Federal Cartel office.Apple has proposed a compromise that has been rejected by five assiciations. They are calling on the Federal Cartel Office to prohibit the current ATT tracking query and impose a fine.
They argue in the lines of that Apple allows tracking for their own apps without asking permission. (Which sadly is true)
I am afraid ATT will be watered down, but hey, why not moving to more secure and privacy friendly alternative like GrapheneOS? When it comes to privacy, I do not want to depend on third parties to determine how much privacy they want to grant me.
#Apple #AppTrackingTransparency #Bundeskartellamt #AdTech #Privacy #Antitrust #TechPolicy
