Random rant re: claiming your online space as a creator of any stripe.

Create connections with your people, not corporate platforms. As in:

"My online shop" *not* "My Etsy shop"

"My newsletter" *not* "My Substack" (or Ghost, etc)

I get that for some people, Substack is currently their only viable option. They do not need the marketing boost.

And I've seen so many times, for two decades now, "Oh look at the cute thing I found on Etsy!" with zero mention of the person who made it. Zero. Reinforce your name, not theirs.

Repetition = recognition. You bust your ass to build your thing. Make sure people remember you, not a corporate platform that could turn on a dime. You deserve better.

Rant over.