Incidentally, one of the cool/frustrating things I've learned after a decade of living in various older masonry buildings is that you actually *can't* insulate them very much without fucking up the moisture balance.
Every masonry wall takes on water through leaks and the natural porosity of the brick/stone. That moisture has to leave the wall cavity through open joints or weeps. If you've ever seen those little pieces of rope hanging off a brick building, they're to let water wick out!
