The philosopher Theodor Adorno decried the "false realism" created by television in 1954. He argued that we do not simply watch TV. TV also influences how we understand the world if we regularly watch it - our expectations and our common cultural concerns.
Digital technology shapes expectations on a greater scale and with more power than TV ever could. While broadcast television commercials were bound to a predetermined schedule, social media platforms feed uses carefully tailored streams of information meant to nudge their behavior in real time. This makes digital technology a far more aggressive tool to shape decision-making.
From:
The Extinction of Experience by Christine Rosen
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