The money people don't get it.
The joy is not simply in a "product". The joy is getting a glimpse of the humans who made it.
The coolest fucking thing about the good ol' days of the Internet that I remember is how much of it was just people showing other people some silly little thing they liked to do.
"Lord of the Peeps" comes to mind. Someone was posting photos of scenes from Peter Jackson's Fellowship of the Ring with Peeps as the characters. What a pointless project. How delightful!