I hate the word content. Or at least the way people use it now.
It’s no longer a photo, it’s content.
No longer a video, content.
Not a travel story, not an article, not even a creative project. It’s content.

Everything’s been flattened. Art, noise, whatever, anything, into scrollable mush. It’s not expression anymore, it’s inventory. Creation now serves the algorithm, not the other way around. Everything’s a post, nothing’s a point. And just like that, everything’s been downgraded to filler.