Why We Use Separate Tech Stacks for Personalization and Experimentation | Spotify Engineering

Personalized apps have become essential for improving user experience across diverse user bases. Rather than providing a one-size-fits-all experience for the “average user,” personalization delivers unique experiences tailored to individual preferences. This works by learning relationships between user characteristics (age, past behavior, product preferences) and their preferred experiences.

engineering.atspotify.com · Spotify Engineering