@Em0nM4stodonEm Agree with previous responses in that most people don't know or understand how privacy protects them, what it protects them from. If people don't see the benefits privacy will give them, they won't come on board the privacy-first bus.
Of course, the underlying ignorance is of the consumer slavery culture that gangster capitalism has promoted as "living a better life". As I understand it, the whole point of data collection is improved marketing. Once people grok in its fullness that because they've sold their privacy they're being manipulated in absolutely every way possible, privacy will be a no-brainer.
(and, FYI, that's a Heinlein reference, not a wealth hoarder/concept hijacker one)