The data broker industry is losing their minds over more than 150+ lawsuits filed against them by Atlas Data Privacy for alleged violations of Daniel's Law. The NJ statute gives law enforcement in that state special rights to have their personal information redacted from data broker and people-search services. The law specifically allows for non-trivial financial damages for each violation, and Atlas is seeking relief on behalf on >20k NJ residents.

And now in the face of intense lobbying by the data broker industry, NJ lawmakers are proposing to weaken Daniel's Law. The proposed changes "would remove covered individuals’ ability to select an assignee to sue to enforce Daniel’s Law on their behalf, and it would give judges discretion to award damages in such cases. Those awards are mandatory under existing law."

https://newjerseymonitor.com/2025/11/20/nj-data-privacy-law/

Want to read more about how Daniel's Law is being used to turn the screws to data brokers who traffic in mobile ad data? See this story:

https://krebsonsecurity.com/2024/10/the-global-surveillance-free-for-all-in-mobile-ad-data/