Startups are now pitching the replacement of SEO, Generative Engine Optimization (GEO). They promise to help companies optimize how they show up in AI overviews.

This seems geared towards brands that want the summary of the company or products to be as positive as possible instead of web publishers.

Since AI summaries steal traffic from web publishers, optimizing for them is digging your own grave if you’re a news or content site.

forbes.com/sites/rashishrivast

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