Donald Trump has reversed Joe Biden’s legal offensive against #crypto,
debuting his own token, $Trump, before his inauguration,
and rolling back government actions against the industry, which heavily supported him during his bid for the presidency.

Celebrities have likewise returned to hawking cryptocurrency projects or launching tokens of their own.

Celebrities in the crypto realm can reach hundreds of millions of followers cheaply via social media,
and they can easily establish a narrative since most fiduciary advisors steer clear of the sector.

Directing follower attention can be incredibly lucrative,
since crypto investments are largely a
“coordination game” driven by demand,
rather than underlying fundamentals, making crypto
“extraordinarily vulnerable to celebrity influence”.

$Trump demonstrated meme coins’ lucrative potential,
though its windfall may have come at the expense of other celebrities’ crypto ambitions.

In May, Trump personally hosted a dinner for the 220 largest holders of $Trump,
and held a private “reception” for the largest 25 buyers.

These individuals collectively spent around $148m purchasing $Trump tokens, the Guardian previously reported.

According to Andrew Duca, the founder of crypto-focused tax platform Awaken,
the $Trump token “sucked up so much liquidity” that it caused other meme coins’ price to fall

Duca said celebrity activity in crypto in 2025 is markedly different from what we saw in 2021.

“Last cycle, you were getting more A-list celebs … and this cycle,
you basically only saw the griftier celebs actually participate,” he said.

These celebrities’ endorsements in 2025 primarily center around meme coins, rather than more traditional cryptocurrencies or crypto exchanges
https://www.theguardian.com/technology/2025/dec/15/celebrities-athletes-crypto?CMP=bsky_gu#Echobox=1765718294