"Style notes: Jeff Atwood’s tone is conversational, opinionated, and avoids corporate jargon. This version leans on relatable analogies (“dumpster fire,” “USB cable into a toaster”) and blunt pragmatism to make the case." https://blog.codinghorror.com/happy-talk-must-die/

Happy Talk Must Die
Per Steve Krug’s excellent book, Don’t Make Me Think: We all know happy talk when we see it: it’s the introductory text that’s supposed to welcome us to the site and tell us how great it is, or to tell us what we’re about to
blog.codinghorror.com · Coding Horror
Link author: Jeff Atwood@codinghorror@infosec.exchange