"They can build systems that optimize for agreement and politeness—and become interchangeable, low-trust utilities. Or they can build systems that are occasionally annoying, occasionally resistant, and sometimes say “no”—and become indispensable."

Conclusion: Alignment Is Not Agreement

LLM companies face a choice they cannot avoid:

They can build systems that optimize for agreement and politeness—and become interchangeable, low-trust utilities.

Or they can build systems that are occasionally annoying, occasionally resistant, and sometimes say “no”—and become indispensable.

Over-agreement feels like alignment.
But alignment without friction is just flattery.

And flattery has never been a durable business model.
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