Water is life. So is intelligence.
I'm not claiming that they're right, that you are actually buying "intelligence" from them by the meter, I think that's misleading.
But also, the fact that that's the *framing* goes to show to you that they absolutely, completely want it to be, and want to sell intellectual slavery, as far as they can get it.
If you have a fediverse account, you can quote this note from your own instance. Search https://social.coop/users/cwebber/statuses/116217483883697866 on your instance and quote it. (Note that quoting is not supported in Mastodon.)