While it’s true that the Big Platforms have a massive hold over online creators when it comes to financial incentive, I still think there’s some worthwhile things we can do.

1. Ask Big Creators what tools / features they need specifically. Is posting on the Fediverse as easy for them as simply having an API their tools can hook into, like Buffer does for scheduled posts? Is adding a new platform a matter of friction, or is the friction more related to engaging with yet another part of the Web?

2. Get some rough numbers on how much creators make on a monthly or even quarterly basis from posting. I know some people make a substantial amount month over month just by making videos for Tiktok. We don’t really have a comparable thing on our end, but knowing these metrics might still be useful.

3. Figure out how to onboard video makers and their followers onto the Fediverse at the same time. Do you get a handful of creators to commit to a launch date in the future, or get people to agree to mirror their stuff somewhere? I feel like getting mutuals onto the same network at the same time is an under-explored aspect of Fediverse Advocacy.