I'm just brain storming this, please no one fret by the following question.
I kind of see this as old rental video stores. Right now they're telling us that we "own" things online. We don't own it. We're RENTING it at ownership prices. There is no "BUYING" anymore when it comes to digital content. They can remove it whenever they want.
If you had the following choices for consuming your content would you rather:
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