I fucking hate this framing.
https://mastodon.social/@verge/114853714916484496
If you make a good movie and people like the movie that’s the hard part. It might be even harder to do it more times but not everything has to be a hard launch of a new generation-defining franchise.
This is of course not really The Verge’s fault, but our Cinematic Universe obsessed culture (okay, maybe not “culture”, but “motion picture financing environment”)