I fucking hate this framing.

mastodon.social/@verge/1148537

If you make a good movie and people like the movie that’s the hard part. It might be even harder to do it more times but not everything has to be a hard launch of a new generation-defining franchise.

This is of course not really The Verge’s fault, but our Cinematic Universe obsessed culture (okay, maybe not “culture”, but “motion picture financing environment”)

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