Okay, the “wrapped” mania has officially gotten _completely_ out of control. I just received an official electronic mail from a medical equipment manufacturer, which read, in part:

“Your 2025 [redacted] is a personalized year-end recap that turns your [HIPAA protected data] into an inspiring story of progress and motivation you can be proud of. It's a one-of-a-kind narrative tailored to you”

If you are on a tech or marketing team who is writing copy like this: CALM DOWN.

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