Senior Product Manager Interview Take Home that I generally use if you want to steal it

Assignment

Take a look at an app on your phone and map various engagement points with the brand both inside and outside the app.

Please walk through a customer journey map from awareness to revenue generating conversion for this app and describe your own personal journey. What attributions for different customers may drive different LTV?

How were you acquired as a user?
How would you define your LTV? (you don’t need to tell us how much you’re spending here :) )
What tactics does this app do to increase your LTV?

What principals do you have in usability and app engagement that you believe translates into Brand Loyalty?

The final deliverable would be a presentation to span 15-20 minutes with a 10 minute question answer session with the CTO.