whenver i have to watch free to air, i end up muting the ad breaks and going on my phone to pass the time.

other people in the room will often look at the TV and sometimes ask me if there's something wrong ("what happened to the sound?")

which makes me wonder... are there any ads that do that on purpose? as in, they have no sound whatsoever, which causes people who weren't paying attention to look at the TV and see what's up, thus causing them to see an ad they normally would have ignored?

going from loud ads with explosions and wacky voices and sound effects to complete silence is honestly jarring, and in a word where many ads aim to be highly discordant, including radio ads that use police siren sound effects (not a joke, heard one that did that ~a month ago), you'd think they would have tried it

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