@davidgerard

Gartner in 2021:

"By 2026, non-fungible token (NFT) gamification will propel an enterprise into the top 10 highest valued companies.

NFTs are becoming a way to leverage hyper-tokenization to grow business models exponentially. The value proposition for NFTs is underpinned by the expectation that buyers are willing to pay more for a digital artifact because they belong to a network of people with similar values and interests.

By 2024, Gartner predicts that 50% of publicly listed companies will have some sort of NFT underpinning their brand and/or digital ecosystem presence. NFTs will become a powerful marketing tool to underpin digital ecosystems’ effects and accelerate enterprise valuations."

gartner.com/en/newsroom/press-

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