Stuart Card, Thomas Moran and Alen Newell connected cognitive psyhology to computers leading to usability, easily more sellable to industry than what Alan Kay, Douglas Engelbart, Ted Nelson and Ivan Sutherland's work which was more radical
If Engelbart, Kay, and Sutherland had been the intellectual lineage industry adopted, the term and practice would have been very different. Instead of usability you’d have : Augmentability
Augmentability, from Engelbart’s Augmenting Human Intellect: systems measured by how much they expand our capacity to think/coordinate.
Malleability, from Kay’s Smalltalk, Dynabook vision: the computer as a medium you reshape, not a tool you merely use.
Expressivity, a metric for how well a system lets humans express ideas, not just execute tasks.
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