Scale changes everything
Hamish Campbell @info@hamishcampbell.com
Human behaviour does not stay the same as groups grow. The instincts that helped small tribes survive - loyalty, signalling belonging, defending boundaries, competing for status, consolidating influence - functioned well within natural limits. In small groups, feedback was immediate. Consequences were visible. Power was constrained by proximity and material reality. But when those same instincts operate at contemporary social scale - inside complex technological societies, or even something […]
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