Paul Cantrell @inthehands@hachyderm.io
Public

More context:

essence.com/news/money-career/

Basically:

- Spotify Wrapped used to be a dull email

- Design intern proposed turning it into an ~~experience~~, demoed her idea

- They didn’t hire her, but the redesign looks a lot like what she proposed

- Spotify says “nuh-uh, and besides lots of people contributed to it.” OK.
hachyderm.io/@thomasfuchs/1157

Before Spotify Wrapped Became A Cultural Phenomenon, A Howard Intern Helped Shape The Viral Tradition We Know Today | Essence

Jewel Ham’s internship-era concept helped transform Spotify’s year-end roundup into the interactive experience millions share today.

www.essence.com · Essence

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