the tech company is certain. "cats want to know what time it is!". they design a wristwatch for cats. a watch, to tell cats what time it is. but adoption is poor. cats aren't using the product. "actually, cats just want to know whether it is time for dinner". a new streamlined version, to tell the cat whether it is dinner time. still no success. billions wasted. more research. "it seems cats just want to eat dinner". theres no tech solution to this. whole department is laid off. cats still unfed

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