social.coop/@fraggle/115946143 this has been true since the dawn of the "consumer technology product" but it has undoubtedly intensified with 21st century complexity: the figurative and literal external surface of the product are the sales pitch, the thing it *claims* to do, encasing and obscuring the reality of what the product *actually* does, and how it does it, like a sort of gnostic veil.
trillions of dollars are now hanging on this thread, and the people who did that have names and addresses.

photos of the internals of the infamous Juicero, an internet connected juicer that used powerful motors to squeeze packets of premade juice: a circuit board inside a plastic shell with motors, capacitors, and various other electronics stuff i can't identify.
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