"The question is, will we use this opportunity to make the web better for everyone, or will we continue to build bloated and inefficient web pages that are designed for human consumption or – worse – optimised for developer convenience."

The question above should be asked of every web professional who lives in the AI era.

The history of the web has also been a history of finding the optimal balance between machine-readability and human-readability of content.

The responsibility for creating the next balance lies with each and every professional engaging with the web.

WebMCP – a much needed way to make agents play with rather than against the web | Christian Heilmann https://christianheilmann.com/2026/02/16/webmcp-a-much-needed-way-to-make-agents-play-with-rather-than-against-the-web/