My article was mentioned on MacWorld: https://www.macworld.com/article/3050158/winter-of-our-apple-discontent.html.

Too bad they also focus on the "soul" part of the article title:

"Now, Kevin, while the U.S. Supreme Court has said that corporations are individuals, it has yet to grant them souls, so the Macalope will thank you to stop overreacting."

Yes yes, I know. It's a company.

I could’ve titled the article “Tim Cook sold his own soul to save Apple’s profits”. Maybe that would’ve been more precise.

But he damaged Apple’s reputation alongside his own. And I think calling Apple’s reputation its “soul” isn’t unfair.

If all you have to say about the article is that companies don't have a soul, you really missed the point here. (Great article otherwise though!)