In April, I went to the Broadway Book Centre in Panjim to hunt down books about Goa by local historian Vasco Pinho heraldgoa.in/Cafe/Panjim%E2%80, and was delighted to find that the shop is housed in a building I had visited before to photograph its sign.

The multi-use Ashirvad building has the loveliest metal sign with ribbon-like cursive letters. Not in the best shape at the moment, but still very striking!

📍 Panjim (Goa)
📅 April 2025
🔗 indiastreetlettering.com/sight

Simplification and geometrization of Devanagari has been on my mind lately (psst, TypeTogether’s upcoming, multiscript Futura® 100 youtube.com/watch?v=nmdi2VWVmBY). I’ve been sifting through past examples and this sign stood out.

So many ideas here despite streamlining — the obtuse leaf shaped foundational form, horizontal strokes of ज न standing in visually for the headline, the differentiation of ु ँ. What’s not to love?

📍 Pune (MH)
📅 May 2025
🔗 indiastreetlettering.com/sight

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