A little louder, a reminder:
"Good UX" mostly means "I've seen this before."
Have you ever seen an adult without your cultural baggage approach a doorknob for the first time? They'll start by pulling it, then pushing it. There's nothing "intuitive" about turning a round doorknob. But you've been trained, so you don't even notice.
"...but Apple, but the iphone", the iPhone was never "easy to use" or "intuitive". They bombarded TV with training videos disguised as ads for 6 months pre-release.