I sometimes wonder why so many tech company marketing departments have disappeared fully up their own fundaments as far as the language of communication goes. I just got ad for "streamlining my workflow" here while reading email and...
You have to wonder how many people, ever, have looked at their hands, at the burdens set before them, and inward to some small flickering light in the quiet depths of their innermost souls, and thought "this is what I need. I need to streamline my workflow."
"We will not understand your work; we will make no connection to the notion that your work serves some greater purpose, some personal goal or higher ideal. We will leave that space empty, to be filled by your imagination or more likely nothing at all. There is no metric for writing that creates joy or purpose or meaning for its readers, no business goal for poetry to illuminate, elevate or move. It is text on screens. Don't create: generate. Generate more text. Faster. Streamline your workflow."
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