Molly White @molly0xfff@hachyderm.io
Public

Yep. I saved hundreds or even thousands of dollars a month just from switching from Substack to self-hosted Ghost.

digiday.com/media/former-subst

I pay a roughly flat $85/month now (~$75 for mailsending, $10 for hosting), vs. 10% of all my subscription income.

Here’s some napkin math for how expensive Substack is compared to its competitors, assuming that roughly 7% of all subscribers will pay for their subscriptions, and that subscriptions cost $5/month.

Spreadsheet comparing pricing of newsletter platforms: 7% paid @ $5/mo Substack Ghost Pro Self-hosted Ghost* Beehiiv Buttondown Mailchimp** 10 subscribers (1 paid) $0.50 $9 $12 $43 $9 $20 50 subscribers (4 paid) $2 $9 $12 $43 $9 $20 100 subscribers (7 paid) $3.50 $9 $12 $43 $9 $20 250 subscribers (18 paid) $9 $9 $12 $43 $9 $20 500 subscribers (35 paid) $17.50 $9 $27 $43 $9 $20 1,000 subscribers (70 paid) $35 $15 $27 $43 $29 $45 5,000 subscribers (350 paid) $175 $65 $27 $78 $79 $100 10,000 subscribers (700 paid) $350 $99 $27 $96 $139 $135 25,000 subscribers (1,750 paid) $875 $165 $87 $149 $239 $310 50,000 subscribers (3,500 paid) $1,750 $315 $217 $219 $319 $450 100,000 subscribers (7,000 paid) $3,500 $565 $412 $290 - $800 * Assuming $12 hosting fees, but you can get this number down lower. Assumes ~weekly email sending. ** There may be additional fees to monetize MailChimp newsletters since it’s not built-in. This also assumes ~weekly email sending. Flat fees calculated based on cheapest plans. Also calculated based on annual billing, if month-to-month amounts differ.
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