In a capitalist world you build a company to ship a desirable product; the more desirable, the more money you make.

In a post-capitalist world you build a company that monopolizes some commodity and forces people to do business with you. You use your excess profits to buy politicians to protect your monopoly.

In a post-capitalist world, there's no business advantage to making your product desirable.

In case you were wondering what happened to the "User Experience" world.