California residents now have a real tool against the data broker industry.
The state has launched DROP, a single portal to demand deletion of your personal data from 500+ registered data brokers in one request, for free.
To start: https://consumer.drop.privacy.ca.gov/
This enforces the Delete Act. Data brokers must comply, report what they collect, and face audits and penalties if they don’t.
This is the strongest data deletion mechanism in the U.S.
Use it.
Make this type of practice the new normal.
For more information: https://privacy.ca.gov/drop/about-drop-and-the-delete-act/
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