https://www.wholegraindigital.com/blog/can-browser-choice-help-digital-sustainability/
"By some estimates, Google stores an additional 15 petabytes of data every day. If 15 petabyte doesn’t sound like much, understand that 1 petabyte is equivalent to:
- 500 billion pages of standard printed text
- or 200 million 5mb photos
- or 13.3 years worth of HD video content
The data they collect from Chrome takes the form of a “digital fingerprint”. This is user data that can identify and target the individual habits of a Chrome user"