What is even the purpose of "social media"? One of the many advantages of the #fediverse is that we can at least try to figure it out. People running instances can (and imho should) analyse what is happening. The difference with #adtech is that this knowledge should be public, used for common good rather than abuse
A sort of meta-fedi knowledge base, so that everybody learns. This way we may get on top of information overload, identify what pattern causes what, how to make social truly social