Agencies waste too much time figuring out who actually owns the analytics properties.
You set it up for a client. Your team manages it. The client wants access.
Months later someone asks:
“Wait… whose account is this actually under?”
Agencies end up with:
• client sites mixed with internal projects
• unclear ownership
• access requests from clients and freelancers
• awkward conversations when a client leaves and wants their data
The real issue is structure. Most analytics tools assume