The easiest way to grow a product is to keep adding things.

The hardest way is deciding what not to add.

Every feature has a hidden cost:

• Complexity
• Support
• Maintenance
• Cognitive load for users

We say “no” more often than “yes.”

Not because we lack ideas.

Because we want the product to stay understandable.

Power users rarely complain about simplicity. New users always notice complexity.