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Which is not an argument against boycotts! Boycotts work. If boycotts didn't work, then genocide apologists wouldn't be apoplectic over the BDS movement:

bdsmovement.net/

But a "boycott" isn't the same thing as "you and your social circle deciding that buying the wrong product makes you a Bad Person and then devoting your energies to scolding your allies for choosing Coke instead of Pepsi."

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Boycotts are downstream of organizing; they are not a substitute for organizing. There is such a thing as society.

Now, all that said, I will confess: I sometimes do something that looks a lot like "shopping very carefully," and when I do, I derive enormous satisfaction from it (but I am always careful not to mistake my tiny victories for political action). But I get it, honestly, I do.

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