Why is every second German startup still being named after Zalando? It’s 2025 already, not 2012.
I’m pretty sure that if I dig in the company register, I’d find at least a hundred registered companies, whose names end in either “…ondo”, or “…ando,” or “…endo.”
It was fashionable to do so after the monstrous success of Zalando in the early 2010s, but it’s been 15 years already. This ship has sailed. Fresh brand creativity is badly in need here.