In Austria (maybe among other places), something - let's say a field of study - that is deemed to have litle to no economic value is often labelled "orchid".

Of course, capitalism cannot appreciate something for just being beautiful (or interesting). If it cannot be commodified, it must be worthless.

Although the label is meant derogatory, I like the symbolism. Because appreciating something like beauty for its own sake, without needing it to have value, is a pretty anti-capitalistic message.