I have heard some people argue for moving away from Web-based social-media and returning to E-Mail for their social-media distribution needs.
I think a lot of people don't realize how difficult it is to do something as simple as sending out an e-mail -based newsletter.
There are a lot of hurdles in the way of your e-mail newsletter getting delivered to your subscribers.
E-Mail doesn't remove the gatekeepers or middlemen. It just replaces them with Google GMail, etc