Legal quandary...
A web site clearly targeting and selling to UK users - with "UK" in the domain name, pricing and charging in £, and no indication on the site that it is not UK based...
Does UK consumer protection law still apply if it turns out they are actually overseas (Hong Kong)?
Using Amex to buy, does normal UK consumer credit law still apply - i.e. Amex liable for a breach of contract / goods not as described?
Is this a known thing?