When social networks went mainstream in 2003, they were initially positioned as dating apps — both Friendster and its copycat MySpace had online dating vibes (later that year, Mark Zuckerberg would use the "hot or not" format in Facemash...but that's another, creepier, story!). Here's a look back at MySpace vs. Friendster in 2003, and why the web's 'view source' philosophy was key to MySpace winning. cybercultural.com/p/myspace-20

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