Othering. Fascists do it. To create distance between groups of people. To make us not see each other anymore. This alienation lends them power.
At social coding commons Sirius posted his article "Do we need new #SocialMedia?" (in German)
https://bildung.hypotheses.org/6230
It occurred to me we must avoid othering at all levels. To increase 'social bandwidth'.
And that starts with avoiding the word "User".
We aren't users! And advertisement giants shouldn't administer global society!