Stakeholders often focus on “how many” when presented qualitative research. Which is the wrong question to ask.
Qualitative is about understanding the H (human) in HCI. The goal is to understand why they behave like that. When presenting research results: focus on showing clear patterns, supporting findings with evidence like quotes or observations, and connecting everything back to user behaviors and business goals, not sample sizes.
uxpsychology.substack.com/p/be

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