AI will accelerate the democratizing of UX Resarch. While this should, in theory, allow researchers to focus on more critical area (I’m super skeptical about this argument), it will also enhance the risks of poor quality research.
To mitigate the potential future mess, Qiwen Zhao explains that we need clear discussions about roles and responsibilities between researchers, stakeholders and AI tools.
https://medium.com/@qiwenz95/learnings-from-the-trend-of-democratizing-ux-research-what-ai-means-for-researchers-d59165df4561